Promotions and Planning

A task force has been put together to help make lives easier.

Here is what we did.

If you are working in promotion planning within your company, you likely have a lot of on your plate, especially if your company is an extremely large company, with multiple business units/products and a complex sales channel.

You likely work with your category leader, who is responsible for sales across numerous channels, stores, and colleagues, all of whom are responsible many brands at play in large customers like Safeway or Target.